Informativa sulla privacy
Privacy Policy
Last Updated: June 21, 2026
Purelia operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services").
Purelia is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall control with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
When we use the term "personal information," we refer to information that identifies, relates to, describes, or can reasonably be linked to you or another individual.
Personal information does not include information that has been anonymized or de-identified such that it cannot reasonably be used to identify an individual.
Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
• Contact information, including your name, billing address, shipping address, phone number, and email address.
• Financial information, including payment card details, transaction information, payment confirmations, and other payment-related information.
• Account information, including username, password, security questions, preferences, and account settings.
• Transaction information, including products viewed, added to cart, purchased, exchanged, returned, canceled, or saved for later, as well as your purchase history.
• Communications with us, including information you provide when contacting customer support or communicating with us in any manner.
• Device information, including your IP address, browser type, device identifiers, operating system, and network information.
• Usage information, including information regarding how you interact with our website, advertisements, products, and Services.
Sources of Personal Information
We may collect personal information from the following sources:
• Directly from you when you create an account, place an order, subscribe to recurring deliveries, contact us, participate in promotions, or otherwise provide information to us.
• Automatically through your interaction with the Services, including through cookies, pixels, web beacons, and similar technologies.
• From our service providers and technology partners who process information on our behalf.
• From advertising partners, analytics providers, social media platforms, and other third parties.
How We Use Your Personal Information
We may use your personal information for the following purposes:
Providing, Personalizing, and Improving Our Services
We use your personal information to:
• Process and fulfill orders;
• Process payments and subscriptions;
• Manage customer accounts;
• Arrange shipping and delivery;
• Facilitate returns, refunds, and exchanges;
• Provide customer support;
• Remember customer preferences;
• Recommend products and offers;
• Improve website functionality and user experience.
Marketing and Advertising
We may use your personal information to:
• Send marketing emails, newsletters, and promotional communications;
• Display personalized advertisements;
• Measure advertising performance;
• Promote products and services based on browsing and purchase behavior.
Security and Fraud Prevention
We use personal information to:
• Verify customer identities;
• Protect customer accounts;
• Detect, investigate, and prevent fraud or unauthorized activity;
• Maintain the security and integrity of our Services.
If you create an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that you do not share your username, password, or account access information with anyone.
Communicating With You
We use your personal information to provide customer support, respond to inquiries, process requests, send service-related notifications, and maintain our business relationship with you.
Legal Reasons
We may use your personal information to comply with applicable laws, regulations, legal processes, governmental requests, court orders, subpoenas, and law enforcement requests.
We may also use personal information to investigate potential violations of our Terms of Service, enforce our policies, protect our rights and property, and defend against legal claims.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, including:
• Shopify and service providers that help us operate our business, including payment processors, hosting providers, analytics providers, customer support providers, fulfillment partners, shipping carriers, and cloud storage providers.
• Advertising and marketing partners that assist us in promoting our products and services.
• Professional advisors, including accountants, legal advisors, auditors, and consultants.
• Government authorities, regulators, courts, or law enforcement agencies where required by law.
• Successors in the event of a merger, acquisition, reorganization, sale of assets, financing transaction, or bankruptcy.
We do not sell your personal information for monetary compensation.
Relationship With Shopify
Our Services are hosted and powered by Shopify.
Shopify collects and processes certain personal information in order to provide and improve the Services. Information submitted through our store may be shared with Shopify and its affiliated service providers.
Shopify may process information about your interactions with our store and other Shopify merchants to provide enhanced services, fraud prevention, analytics, and advertising functionality.
For more information about how Shopify processes personal information, please visit:
Third-Party Websites and Links
Our Services may contain links to websites, applications, or platforms operated by third parties.
We are not responsible for the privacy practices, content, security, or policies of third-party websites. We encourage you to review their privacy policies before providing any personal information.
Any information you choose to provide on third-party platforms, including social media platforms, may be visible to other users and subject to the privacy policies of those platforms.
Children's Privacy
Our Services are not intended for individuals under the age of 18 or the age of majority in their jurisdiction.
We do not knowingly collect personal information from children.
If you believe that a child has provided us with personal information, please contact us at info@mypurelia.com and we will take reasonable steps to delete such information.
Security of Your Information
We implement commercially reasonable technical, administrative, and organizational measures designed to protect personal information from unauthorized access, disclosure, misuse, alteration, or destruction.
However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
You should use caution when transmitting personal information online and avoid sending sensitive information through unsecured channels.
Data Retention
We retain personal information only for as long as necessary to:
• Provide our Services;
• Fulfill contractual obligations;
• Maintain business records;
• Resolve disputes;
• Comply with legal obligations;
• Enforce our agreements and policies.
The retention period may vary depending on the type of information and the purpose for which it was collected.
Your Privacy Rights and Choices
Depending on your location and applicable laws, you may have certain rights regarding your personal information.
These rights may include:
Right to Access
You may request access to the personal information we hold about you and receive information regarding how it is processed.
Right to Correct
You may request that we correct inaccurate or incomplete personal information.
Right to Delete
You may request that we delete personal information we maintain about you, subject to certain legal and contractual exceptions.
Right to Data Portability
Where applicable, you may request a copy of your personal information in a structured, commonly used, and machine-readable format and request that it be transferred to another service provider.
Right to Restrict Processing
You may request that we restrict the processing of your personal information in certain circumstances.
Right to Object
You may object to our processing of your personal information where we rely on legitimate interests as the legal basis for processing.
Right to Withdraw Consent
Where we process your personal information based on your consent, you may withdraw that consent at any time.
Withdrawal of consent will not affect the lawfulness of processing carried out before the consent was withdrawn.
Marketing Communications
You may opt out of receiving promotional emails from us at any time by clicking the unsubscribe link contained in our marketing emails.
Even if you opt out of promotional communications, we may continue to send you transactional emails relating to your orders, subscriptions, account activity, or customer service matters.
European Economic Area (EEA), United Kingdom, and GDPR Rights
If you are located in the European Economic Area (EEA), Switzerland, or the United Kingdom, you may have additional rights under applicable data protection laws, including the General Data Protection Regulation (GDPR).
You may have the right to:
• Access your personal data;
• Rectify inaccurate personal data;
• Request deletion of personal data;
• Restrict processing of personal data;
• Object to processing;
• Receive a portable copy of your personal data;
• Withdraw consent;
• Lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us at:
International Data Transfers
Your personal information may be transferred to, processed, and stored in countries outside your country of residence, including the United States.
Where required by applicable law, we implement appropriate safeguards for international transfers of personal information, including Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.
Complaints
If you have concerns regarding how we process your personal information, we encourage you to contact us first at:
If you are located in the European Economic Area or the United Kingdom, you may also have the right to lodge a complaint with your local data protection authority.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, technologies, or operational needs.
Any updates will be posted on this page and the "Last Updated" date will be revised accordingly.
Your continued use of the Services after any changes become effective constitutes acceptance of the updated Privacy Policy.
Contact Information
If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise any of your privacy rights, please contact us at:
Purelia
Operated by:
Roi Domus LLC
1209 Mountain Road Pl NE, Ste N
Albuquerque, NM 87110
United States
Email: info@mypurelia.com
For purposes of applicable data protection laws, Roi Domus LLC is the data controller of your personal information.